Agenda

08.45 – 09.15 – WELCOME COFFEE & REGISTRATION

09.15 – 09.30 – OPENING SPEECH – DHM ESTHER BLYTHE

09.30 – 11.00 – PANEL I – EUROPEAN POLICY

Status of the Digital Agenda for Europe

• Acceleration of the roll out of cutting-edge technologies, like 4G mobile phone services, across the EU
• Reviewing of product labeling, sales and promotion regulations and other restrictions placed on cross-border online trading by Member States
• Adoption of measures to ensure a competitive market in online payments services and tackle excessive credit card interchange fees
• Developing a modern, flexible copyright regime which encourages the provision of innovative, legal online content,
• Implementation of the Open Data Charter to improve transparency and ease of use of non-personal data by society and the economy

Speakers:

• Răzvan Cotovelea – Minister of Information Technology in Romania
• Dan Nica – Social Democrat MP, former Minister of Communications
• Peter Stephens – Acting Director, European Reform Directorate, Department for Business Innovation and Skills, UK
• Bogdan Chiritoiu – President of the Romanian Competition Council
• Irina Lucan Arjoca – Director General, Romanian Intellectual Property Office
• Paul Andrei Baran – Programme Director, Biblionet /Digital Champion Romania
• Ondrej Felix – Digital Champion of the Czech Republic
• Catalin Marinescu – President of the Romanian Authority for Administration and Regulation of Communications
• Marius Alexandru Dunca – President of Romanian Consumer Protection Authority
• Valentin Mircea – Competition and Telecom Expert, Senior Partner at Mircea and Partners Law Firm

Moderator: Cristian Dimitriu, Editorial Director Mediafax Group

11.00 – 11.30 – COFFEE BREAK

11.30 – 13.15 – PANEL II – RETAIL

E-Commerce, Current situation in Central and Eastern Europe, trends and future

• What digital platforms are active in Romania; how do we identify them? Future predictions regarding these digital platforms?
• E-commerce start-ups. Tips and success stories. UK experience and market evolution. Case study – Central Europe and Eastern Europe & UK. Drawing the consumer profile of the future
• Mobile ownership status in Romania. M-Commerce Trade in Romania versus traditional online trade. How to use mobile to boost marketing and commerce effectiveness
• How you provide relevant information and offer the right products to the user. How to deliver customer expectations and create competitive advantage using flexible online delivery options.
• The secrets of content marketing – content that people will want to read, link and talk about. The 3 C’s of today’s online retail customer experience: Channels, Choice and Convenience – understanding them right is key to ensuring a happy customer. What do you choose to deliver your products: national post or express?
• Emailing for E-commerce. SEO Strategy to add value. With cloud based solutions a company’s online store will replace their existing in-store systems. Leveraging clicks
• The future of payments. Trends for the next 5 years in Romania and other EU countries

Speakers:

• Graham Thomas – International Omni Retailing Markets Association (IORMA) UK [ download ]
• Steve Wilson – Allied Wallet Ltd, UK [ download ]
• Raluca Georgescu – Gala Premiilor eCommerce [ download ]
• Mihaela Nicola – CEO, The Group, Romania [ download ]
• Marius Ghenea – E-commerce Entrepreneur, Romania
• Cătălin Creţu – General manager, Visa Romania [ download ]
• Luigi Vendrami – Network operations manager, DHL Romania [ download ]
• Cosmin Rusu – Country Manager, Delamode Romania [ download ]
• Daniela Florea – CEO, Geo Strategies, UK [ download ]
• Valentin Ştefan – Director Business Development, Vodafone Romania [ download ]

Moderator: Claudiu Pândaru, Editorial Director Mediafax Group

13.15 – 14.15 – NETWORKING LUNCH

14.15 – 16.30 – PANEL III – CYBER SECURITY

How technology is becoming the new currency worldwide?

• Increasing confidence in e-commerce through data protection and reliable payment services
• Ways of maintaining the security of payment services while promoting competition and the right level of consumer protection
• Data protection framework – shopping carts, forms, login pages, dynamic content
• Ways of securing individuals’ privacy online
• Current context of cyber security in the light of CERT-Ro report on 2013 1st semester on cyber security alerts
• Online security -How secure is the e-commerce in Romania and Central and Eastern Europe?
• Statistics for online payments in Romania and other European Countries
• Is the fraud in e-commerce on a decreasing trend? – Statistics for Romania and Central and Eastern Europe

Speakers:

• Valentin Vancea – CEO ANSSI (National Association for Information Systems Security)
• Liviu Nicolescu – General Manager of CERT-RO (Romanian National Computer Security Incident Response Team)
  [ download ]
• Gabriel Mazilu – Deputy Director, National CYBERINT Centre, Romanian Intelligence Service
• Cătălin Coșoi – Chief Security Strategist, Bitdefender
• Constantin Burdun – Director Operational BU Certsign [ download ]
• Steve Noble – L-3 TRL Technology, UK [ download ]
• David Gannon – Tabernus, UK [ download ]

Moderator: Lucian Mândruţă, Creative Marketing Manager, Mediafax Group

16.30 – 17.30 – COCKTAIL RECEPTION